Artown built buzz and anticipation around the 2021 festival through a teaser campaign on regional network TV and social media featuring well-known homegrown artists who uttered, “Artown is Coming!” The 2021 marketing theme was an anticipation of the excitement of returning to in-person gatherings; an appeal for action, participation, and inclusion for all to get outside and celebrate the return of live arts programming and public performances. Artown placed themed billboards on the I-395, I-80, I-580 featuring headliner acts and homegrown stars alike. Bustails and queens were purchased in the major metro Sacramento area showcasing the Grammy® and Oscar-award-winning headliners of Artown 2021. Full page ads were placed in the most popular print publications in northern Nevada. Media sponsors ran ads on TV and radio, raising awareness of festival programming. The Artown website traffic spiked 14x in July, sharing information about the hundreds of events displayed. Hundreds of yard signs spread the word “Everybody Artown,” in front yards and businesses alike.
In 2021, Artown was awarded EDAWN’s President’s Award, and was voted Best Seasonal Attraction in the Reno Gazette Journal’s Best of 2021 Awards. Artown was supported once again by the generous contributions of foundations, sponsors, and volunteers. In-kind donations totaled $421,486. Volunteers logged 1,643 hours. According to Burrelles Media Monitoring, Artown’s earned media impact in 2021 was valued at $70,835,320 generating a staggering 263,496,090 impressions in national media.
Download Artown 2021 Final Report
Download Artown 2020 Final Report
Highlights: case/ lang/ veirs, UB40 Featuring Ali Campbell, Astro & Mickey Virtue, Rosanne Cash, Clint Holmes, Landau Eugene Murphy, Jr.
Read the 2016 Final Report Here
Highlights: Clint Black, MarchFourth!, Buffy Sainte-Marie, Mary Chapin Carpenter, Landau Eugene Murphy, Jr., Betty Buckley, Home Free, Ahn Trio
Highlights: Mountain Heart, Sherrie Austin, Los Lonely Boys, Jesse Cook, Judy Collins, Don McLean, Ozomatli
Economic Impact: $14,958,012
Highlights: Pete Escovedo and Sheila E, Rickie Lee Jones, Red Baraat, Mariachi Los Comperos de Nati Cano, Glenn Miller Orchestra
Economic Impact: $12,304,911
Highlights: Mickey Hart Band, Preservation Hall Jazz Band 50th Anniversary with guests The Del McCoury Band and The Trey McIntyre Project, Playing for Change, The 1st Division Marine Band from Camp Pendleton, Oliver Mtukudzi and the Black Spirits
Economic Impact: $13,196,643
Highlights: Stephen Petronio’s Underland, Pink Martini, Perla Batalla, Doc Severinsen and The San Miguel Five, India.Arie and Idan Raichel, Seun Kuti
Economic Impact: $12,750,726
Highlights: Joan Baez, Diavolo and the Reno Philharmonic Orchestra, Tiempo Libre, Karl Denson’s Tiny Universe, Afro-Cuban All Stars
Economic Impact: $10,631,287
Highlights: Richie Havens, Aspen Santa Fe Ballet, Rhonda Vincent and The Rage, The Funk Brothers, Chris Botti, Ottmar Liebert
Economic Impact: $13,753,178
Highlights: Jazz at Lincoln Center with Wynton Marsalis, Mandy Patinkin with Paul Ford on Piano, Andrew Bird, Sara Juli’s Money Conversation, Ringo Starr, Hubbard Street Dance Chicago, Nigerian Spam Scam Scam
Economic Impact: $16,018,294
Highlights: American Ballet Theater, Herbie Hancock, Hell’s Kitchen Dance with Mikhail Baryshnikov, Poncho Snachez, Michael Buble, The Jimmy Dorsey Orchestra, Austrailia’s Strange Fruit.
Economic Impact: $12,894,072
Highlights: Dianne Reeves, Sean Curran Dance Company, Poulenc Trio, Pink Martini,
DBR & the Mission. Vox Lumiere, Diavolo Dance Company.
Economic Impact: $12,410,867
Highlights: Mormon Tabernacle Choir, Ladysmith Black Mambazo, Na Lei Hulu I Ka Wekiu,
The Ahn Trio, Pilobolus, The Chieftains, East Village Opera Company.
Economic Impact: $11,940,071
Highlights: The stunning Lily Cai Chinese Dance company at Wingfield park with the fusion of ancient Chinese traditions and cutting edge contemporary dance, Arlo Guthrie at the Robert Z. Hawkins Amphitheater, “the Guys” – a play set in the aftermath of 9/11 – was performed by the Actors’ Gang from Los Angeles.
Economic Impact: $6,216,310
Highlights: Mikhail Baryshnikov, the opening of the new Nevada Museum of Art featuring exhibits by Diego Rivera and Edward Hopper, jazz great Branford Marsalis, Nevada Opera’s “Trial By Jury”, set in Reno’s historic Court House.
Economic Impact: $5,710,713
Highlights: San Francisco Ballet made its first appearance in Reno, Marcel Marceau appeared for two performances and a special conversation with the world famous mime at the Lear Theater, The Counting Sheep project – involving 25 local artists who created sheep that were displayed all over during July.
Economic Impact: $5,540,060
Highlights: Pilobolus Too, presented by Nevada Festival Ballet, Beethoven at Bartley series, Artown and Nevada Hispanic Services presented Ballet Hispanico, Michael C. McMillen created “The House of Water (Theater of Salt)” commissioned by the Nevada Museum of Art.
Economic Impact: $5,557,356
Highlights: Paul Taylor 2, co-presented with Nevada Festival Ballet, Coeur d’Alene Art Auction drew 600 buyers for $10 million in Western and Wildlife art sales, the Nevada debut of world-renowned Kronos Quartet.
Economic Impact: $3,490,699
Highlights: Phantom of the Opera star David Gaines performing with the Reno Philharmonic, Diablo Ballet presented by Nevada Festival Ballet, Beso, Soviet Child Painter for Peace, in cooperation with the Boys & Girls Club and the Hermitage Gallery.
Highlights: The “Thomas Hart Benton” and “Andy Warhol” exhibit at the Nevada Museum of Art, “Tap Dogs” at the Pioneer Center, “Rollin’ on the River” at Wingfield Park.
Highlights: “Stomp” at the Pioneer Center, the “Miro/Dubuffet Exhibit” at Stremmel Gallery and Nevada Museum of Art, “Lula Washington Dance Theater” at Wingfield Park.
Highlights: Pops on the River by the Reno Philharmonic, Nevada Repertory Theater’s Joseph and the Amazing Technicolor Dreamcoat, Sierra Arts Folklife Festival and Folklife exhibit.